Botanica’s Best in a home and lifestyle e-commerce brand that was looking for a logo rejuvenation and identity. Their goal was to capture a more sophisticated demographic and elevate their branding to a more artisanal feel.

We worked with the logo they had, accentuating its best assets and reframing their brand. I chose to change the font to a serif, which gave off a higher-end feel. We then added weight to the icon, allowing it to better align as a whole, while also providing a more artistic look. To complete the brand we crafted a beautiful brand guide, layed out for both print and digital presentations. Earthy, warm colours were chosen to bring a feeling of "home" to the brand.