We worked closely with our client to create a special toilet paper brand called "Flüph," inspired by their new puppy. The toilet paper itself is made of bamboo, with a soft texture.

A key part of our design process was coming up with a logo that conveyed a sense of fluffiness and playfulness, drawing inspiration from the boundless beauty of the sky. Our resulting logo struck the perfect balance between contemporary aesthetics and the joyful essence of clouds.

Recognizing the significance of texture in toilet paper choice, we designed transparent packaging that allows customers to view the product. By incorporating this feature, we aimed to enhance the shopping experience and instill confidence in the quality of "Flüph" toilet paper.

• Logo Design

• Packaging

• Banner Ads