Rose Babe came to me looking to give their brand an overall refresh. As a company, they were thriving and it was now time to create a real creative direction for the brand so it could build moving forward.

Working with the client I came up with a self-focused and romantic direction for RoseBabe. The brand was all about putting you first and we wanted to convey that with the brand’s imagery and tone of voice.

Utilizing the brand’s logo I started by crafting brand guidelines with saturated, sexy colours and cute ticklish tounge-in-cheek phrasing. Working with a developer I created the UI for the RoseBabe website which was then implemented by them.

For the packaging that went into the “Eat my cookie” Collection, I chose soft matte packaging in a velvet red that created a romantic vibe. The collection consisted of massage oils, face oils, body butter, and sheet spray